How to use this free calculator
Plug in your product cost, choose a markup or gross margin percentage, and instantly get your selling price and profit per unit—perfect for wholesalers and product-based businesses.
No spreadsheets. No formulas. Just quick, clear pricing insights.
Why use this Wholesale Margin Calculator?
Pricing your products right is key to staying competitive and profitable. Whether you’re new to wholesale or rethinking your strategy, this calculator helps you find the sweet spot.
Use it to:
- Calculate the ideal selling price of your products
- Determine your gross margin in dollars
- Compare pricing based on markup vs gross margin
- Test different pricing scenarios to see what works best
What this tool helps you do
- See your profit clearly: Know exactly how much you’re making per unit.
- Adjust pricing with confidence: Play with markup or gross margin percentages to find the best fit.
- Avoid underpricing: Set prices that cover your costs and still generate healthy profits.
Who is this calculator for?
- Wholesalers and distributors
- Product-based entrepreneurs
- Amazon FBA and eCommerce sellers
- Small business owners who want fast, no-fuss pricing help
Markup vs. Margin—what's the difference?
Not sure which to use?
- Markup: The percentage you add to your cost to get the selling price.
- Gross margin: The percentage of the selling price that is profit.
This calculator supports both, so you can explore your pricing options side by side.
Ready to try it out?
Enter your numbers and let the calculator do the rest. No login required—just smart, simple pricing.